Top 5 Social Networking Apps Performance in Africa Q3 2023

In Q3 2023, the top 5 social networking apps in Africa demonstrated varied performance trends across downloads, revenue, and active users on a unified platform. The data, sourced from Sensor Tower, reveals interesting insights into the popularity and usage of these apps.

WhatsApp Messenger saw a notable fluctuation in weekly downloads, beginning with 840K in late June and peaking at 1.37M in mid-July. The app's downloads stabilized towards the end of the quarter, averaging around 1.25M. Weekly revenue for WhatsApp Messenger was minimal, starting at $62 and dropping to as low as $4 in several weeks. Active users remained consistently high, starting at 128M and gradually increasing to approximately 131M by the end of September.

Telegram Messenger experienced a steady increase in both downloads and revenue. Weekly downloads rose from 463K in late June to about 789K by the end of September. Revenue followed a similar trend, starting at $5.3K and climbing to $9.1K. Active users for Telegram Messenger also showed a positive trend, increasing from 24.9M in late June to 25.9M by the end of the quarter.

Threads, a newer entrant in the market, had an initial surge in downloads with 4.06M in early July, but this number quickly declined to around 159K by the end of September. Despite the drop in downloads, active users remained relatively stable, starting at 3.5M and ending at approximately 1.76M.

Facebook continued to demonstrate strong performance with weekly downloads consistently above 1M, peaking at 1.35M in late September. Revenue showed an upward trend, starting at $5.9K and reaching $23.1K by the end of the quarter. The platform's active users also saw a steady increase, growing from 138M to nearly 143M over the three months.

Messenger displayed consistent download numbers, starting at 454K in late June and peaking at 578K in mid-September. Revenue was relatively low but showed some fluctuations, reaching a maximum of $157 in early August. Active users for Messenger remained stable, hovering around 101M to 102M throughout the quarter.

These metrics highlight the diverse performance of the top social networking apps in Africa during Q3 2023. For more detailed insights and data, visit Sensor Tower.